Mad Dope!

What is Dopamine?


Mad Dope Dopamine Phuck Yo Drugs


Dopamine is a neurotransmitter that helps control the brain's reward and pleasure centers.Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move toward them.


"Mad Dope" was birthed when designer/ Philanthropist Brittney Calhoun kicked off the "Phuck Yo Drugs" campaign for 2nd year in a row in efforts to bring more awareness to the movement. "Mad Dope" is an expression used in urban demographics to express how amazingly good, or cool something is. In this instance, the "Mad Dope" graphic is referring to one's self. Expressing how awesome one is without having to be under the influence of recreational and man-made drugs. Additional text toward the bottom of the illustration, "...beware your local neurotransmitter Molecule" insists that everyone analyze their pleasure triggers and what attributes to their happiness and or reward system.

"The CälhounnuohläC Brand" encourages everyone to be more aware of what causes them pleasure through negative sources and low vibrations. It doesn't always have to be drugs that triggers your brain to release more dopamine molecules. Some individuals brains reward them when they're causing harm, thinking negatively, and or acting illicit.  So check your Mind(How you think. Why you think the things/way you do, and What you think/ let occupy your mind) , and your Attitude(towards a situation, person, and or idea) often.


Dopemine Crew neck Mad Dope Unisex

This unisex custom designed "Mad Dope" crew neck pull-over sweat shirt is a statement piece from the "Phuck Yo Drugs" campaign. Cozzy, Casual, Cute! The Dopamine crew Neck is a closet essential.


Grab Yours HERE!